As a driven business owner looking to grow your profits, delivering a world-class service needs to be at the top of your priority list.
However, there’s one small problem –
When all of your major competitors are focused on the same thing, that sometimes isn’t enough.
The typical working relationship that we’re all used to is part of an outdated model. Right now, if you want to succeed in the modern market, you need to focus on customer intimacy.
It’s this very intimacy that’s the difference between you repeatedly churning short-term clients and nailing down long-term, profitable business relationships. And with that, comes huge profit potential.
To fully capitalise on business growth opportunities, you need to focus on customer intimacy. In this article, I’ll teach you what customer intimacy is, and give you 4 key tactics to help you incorporate it into your business. Read on to find out more.
The first thing that determines the success or failure of your business is customer satisfaction. You can create the best product in the world, offer the best service, but if your customers are not satisfied, you will not develop your business. If sales are the driving force behind a company's success, customer satisfaction is the fuel that keeps it running.
What makes the difference in most situations is whether or not you have met expectations. The more you exceed these expectations, the stronger this customer relationship is and the more successful you will be.
How can you reach this point of convergence between you (what you offer/sell) and the expectations of consumers/customers? How do we make the game happen, and how do we make it last?
To understand how you must behave to meet expectations, you must first understand how consumers act and react in the...
Twenty years ago, in the early days of my entrepreneurial journey, I learned a difficult lesson the hard way:
Being truly premium doesn’t come from being everything to everyone.
It comes from displaying expertise. Committing to excellence. And, most importantly, delivering a seamless customer experience.
Whilst your reputation and expertise might help with lead generation and closing, true profitability lies in delivering an unbeatable experience.
Don’t believe me? I understand.
That’s why, in this article, I’m going to show you 4 of the key reasons customer experience should exist at the core of everything you do and show you how your business will stand to benefit. Read on to find out more.
Let’s start with the basics.
When you start a new working relationship, there are two types of responses a client will have to your business: