Discover The 3 Secrets To Attracting and Keeping Business During A Global Recession, Standing Out From Your Competitors, And Coming Out On Top In The Post-Pandemic Market.

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5 Reasons Competitor Monitoring Will Reduce Risk and Boost Growth

business Sep 16, 2019

Did you know that your competitors can dictate the health of your business? 

Whether you have the ambition to dominate your market sector, or you are simply looking to keep growing, my advice is the same: 

Keep an eye on your competitors.

Why? Because it’s not consumers that dictate the laws of the market – it’s your competition. 

When you decided to go into business, you set your foot into the arena. If it’s going to be there at all, it might as well be in the lead, right? 

Having superlative products and services alone won’t be enough. If you want to soar above your competition and get your clients coming to you, you need to keep an eye on your competition as well. Don’t believe me? Here are 5 reasons why competitive intelligence should be high up on your priorities

 

1. You’ll Maintain a Constant Competitive Advantage

Knowing what your competitors are up to gives you a head start. Why? Because you won’t just...

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Why Concise Communication is the Key to Rapid Growth

business Aug 27, 2019

In English, there is a widely used expression "You can talk the talk, but can you walk the walk?” 

When we think of great business leaders, we often equate them with this expression. Being a leader is something almost identity-based that an individual has deep inside them. Leaders inspire because they don't just talk about doing something, they take the right steps to do it. 

I was recently talking to you about the importance of vision (read here). Today, we’re going to talk about the importance of communication. 

Being able to formalize what your company does is an essential part of sustainable leadership - the famous "walk the walk". It means having the ability to put into words what sets your company apart, why what you do is important and how you will achieve your goals. 

Successful leaders not only think about their companies in a different way, but they also speak about them differently. They are driven by a dynamic of change/change. By using...

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What's Your Game Plan for Q3?

business Aug 22, 2019

 The holidays are now behind us, and you know what that means? It’s time to get back to business. 

To help you hit and exceed your targets in quarter 3, you need to incorporate the below 10 quick business tips into your strategy. Keep reading to find out more. 

 

1) Seek the WOW Effect from Your Customers

If you want to grow your business over the next 3 months and you only take away one principle from this list, make it this one: 

Satisfied customer = loyal customer.

It’s that simple. You can have all of the tools, tactics and strategies in the world, but if you can’t give your customers what they want (and go above and beyond that), then they won’t come back, and they won’t recommend you. You’ll slowly bleed your business to death. 

So, where do you go from here? Sit down and plot out your ideal customer journey and work out where you’ll make contact with them along that journey to ensure they’re getting...

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4 Expert Strategies for Cultivating Customer Intimacy

business customer service Jul 18, 2019

As a driven business owner looking to grow your profits, delivering a world-class service needs to be at the top of your priority list. 

However, there’s one small problem – 

When all of your major competitors are focused on the same thing, that sometimes isn’t enough. 

The typical working relationship that we’re all used to is part of an outdated model. Right now, if you want to succeed in the modern market, you need to focus on customer intimacy. 

It’s this very intimacy that’s the difference between you repeatedly churning short-term clients and nailing down long-term, profitable business relationships. And with that, comes huge profit potential. 

To fully capitalise on business growth opportunities, you need to focus on customer intimacy. In this article, I’ll teach you what customer intimacy is, and give you 4 key tactics to help you incorporate it into your business. Read on to find out more.

 

What is...

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The 4 Major Small-Business Challenges – and How to Overcome Them

business Jun 27, 2019

Regardless of size, strategy or market, finding the right marketing formula for your business can be a lot of work. And, when the company has a limited budget and resources, like many small businesses, it can quickly become an overwhelming task. 

I’ve meet hundreds of SME owners over my career as a business coach and consultant and the more I’ve spoken to, the more I’ve noticed a few common traits that they all share. 

These are the core problems that the majority of small business owners face when trying to market their products/services.

In this article, I’m going to outline the 4 most common that I’ve witnessed and suggest some hot fixes you can use to get back on the right track. Read on to find out more.

 

4 Common Challenges Faced by Small Businesses 

1. The Challenge of Customer Loyalty 

It doesn’t matter whether you sell a product or a service, the stakes are the same - you must retain your existing audience,...

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Are Referrals Part of Your Business Strategy?

business Jun 27, 2019

In your opinion, what is the most efficient, cheapest and most efficient way to win customers? 

You might think it would be advertising, content marketing or maybe even direct sales, but you’d be wrong. 

The answer is referrals. Getting them, however, isn’t always easy, so in this article, I’m going to outline the exact process I use to generate 1-2 new customers per year, per client. 

It’s a proven formula for success with a snowball effect that any and all ambitious business owners need to know. Read on to find out more. 

 

Three Ways to Integrate Referrals into Your Business Strategy 

1) Target the Right Individuals 

It starts at the top of your sales funnel. Focus your efforts on targeting influential people with wide networks of other professionals who are likely to be in need of your services. 

You should also target other individuals both in and outside of your current network who share your ideal strategic...

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The 4 Levels of Customer Satisfaction Every Entrepreneur Should Know

business customer service Jun 24, 2019

The first thing that determines the success or failure of your business is customer satisfaction. You can create the best product in the world, offer the best service, but if your customers are not satisfied, you will not develop your business. If sales are the driving force behind a company's success, customer satisfaction is the fuel that keeps it running. 

What makes the difference in most situations is whether or not you have met expectations. The more you exceed these expectations, the stronger this customer relationship is and the more successful you will be. 

How can you reach this point of convergence between you (what you offer/sell) and the expectations of consumers/customers? How do we make the game happen, and how do we make it last? 

 

Also read: 4 Little-Known Reasons Customer Experience is the Secret to Explosive Growth

 

To understand how you must behave to meet expectations, you must first understand how consumers act and react in the...

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The Power of Emotion – 4 Ways to Leverage Our Feelings to Scale Sustainably

business Jun 20, 2019

When was the last time you treated yourself to something? 

I’m not talking about a meal out or a bar of chocolate. I mean something expensive, like a watch. A car. A piece of clothing from a premium brand. 

Now, why did you buy that particular item from that particular manufacturer? 

Chances are it’s because, whether you consciously realised it or not, you had an emotional connection with that brand. 

This isn’t anything new. In fact, it’s been a concept as long as marketing itself. However, it is starting to gain popularity, and any modern brand looking to impact on their target market needs to know that standard sales tactics aren’t going to cut it any more. 

If you truly want to connect with your target audience and drive a steady stream of sales, you need to focus on emotion. 

Emotion is one of the core concepts covered in the Premium Entrepreneurship Methodology and it has the power to completely change your business....

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3 Best Practices To Attract HIGH-VALUE Clients

business videos Jun 12, 2019
 

Hello everyone,

I would like to share 3 major take aways from a workshop I organized yesterday with a smart group of private bankers. The subject was "how to build your pipeline to attract high-value, premium clients."

We are all on the same boat, looking at improving the quality of our clients:)

These 3 tips can be applied today in your businesses so you can too raise up your game and attract profitable customers.

Watch it, it's only a 4 minute video that can have a significant impact on your business.

Like and share with a friend if you find the content useful.

 

Cheers,
Alexandre

 
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4 Little-Known Reasons Customer Experience is the Secret to Explosive Growth

business customer service May 31, 2019

Twenty years ago, in the early days of my entrepreneurial journey, I learned a difficult lesson the hard way: 

Being truly premium doesn’t come from being everything to everyone.

It comes from displaying expertise. Committing to excellence. And, most importantly, delivering a seamless customer experience. 

Whilst your reputation and expertise might help with lead generation and closing, true profitability lies in delivering an unbeatable experience. 

Don’t believe me? I understand.

That’s why, in this article, I’m going to show you 4 of the key reasons customer experience should exist at the core of everything you do and show you how your business will stand to benefit. Read on to find out more. 

 

What is Customer Experience?

Let’s start with the basics. 

When you start a new working relationship, there are two types of responses a client will have to your business: 

  1. The Objective Response: their reaction to the...
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