Discover The 3 Secrets To Attracting and Keeping Business During A Global Recession, Standing Out From Your Competitors, And Coming Out On Top In The Post-Pandemic Market.

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The 4 Major Small-Business Challenges – and How to Overcome Them

business Jun 27, 2019

Regardless of size, strategy or market, finding the right marketing formula for your business can be a lot of work. And, when the company has a limited budget and resources, like many small businesses, it can quickly become an overwhelming task. 

I’ve meet hundreds of SME owners over my career as a business coach and consultant and the more I’ve spoken to, the more I’ve noticed a few common traits that they all share. 

These are the core problems that the majority of small business owners face when trying to market their products/services.

In this article, I’m going to outline the 4 most common that I’ve witnessed and suggest some hot fixes you can use to get back on the right track. Read on to find out more.

 

4 Common Challenges Faced by Small Businesses 

1. The Challenge of Customer Loyalty 

It doesn’t matter whether you sell a product or a service, the stakes are the same - you must retain your existing audience,...

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Are Referrals Part of Your Business Strategy?

business Jun 27, 2019

In your opinion, what is the most efficient, cheapest and most efficient way to win customers? 

You might think it would be advertising, content marketing or maybe even direct sales, but you’d be wrong. 

The answer is referrals. Getting them, however, isn’t always easy, so in this article, I’m going to outline the exact process I use to generate 1-2 new customers per year, per client. 

It’s a proven formula for success with a snowball effect that any and all ambitious business owners need to know. Read on to find out more. 

 

Three Ways to Integrate Referrals into Your Business Strategy 

1) Target the Right Individuals 

It starts at the top of your sales funnel. Focus your efforts on targeting influential people with wide networks of other professionals who are likely to be in need of your services. 

You should also target other individuals both in and outside of your current network who share your ideal strategic...

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The 4 Levels of Customer Satisfaction Every Entrepreneur Should Know

business customer service Jun 24, 2019

The first thing that determines the success or failure of your business is customer satisfaction. You can create the best product in the world, offer the best service, but if your customers are not satisfied, you will not develop your business. If sales are the driving force behind a company's success, customer satisfaction is the fuel that keeps it running. 

What makes the difference in most situations is whether or not you have met expectations. The more you exceed these expectations, the stronger this customer relationship is and the more successful you will be. 

How can you reach this point of convergence between you (what you offer/sell) and the expectations of consumers/customers? How do we make the game happen, and how do we make it last? 

 

Also read: 4 Little-Known Reasons Customer Experience is the Secret to Explosive Growth

 

To understand how you must behave to meet expectations, you must first understand how consumers act and react in the...

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The Power of Emotion – 4 Ways to Leverage Our Feelings to Scale Sustainably

business Jun 20, 2019

When was the last time you treated yourself to something? 

I’m not talking about a meal out or a bar of chocolate. I mean something expensive, like a watch. A car. A piece of clothing from a premium brand. 

Now, why did you buy that particular item from that particular manufacturer? 

Chances are it’s because, whether you consciously realised it or not, you had an emotional connection with that brand. 

This isn’t anything new. In fact, it’s been a concept as long as marketing itself. However, it is starting to gain popularity, and any modern brand looking to impact on their target market needs to know that standard sales tactics aren’t going to cut it any more. 

If you truly want to connect with your target audience and drive a steady stream of sales, you need to focus on emotion. 

Emotion is one of the core concepts covered in the Premium Entrepreneurship Methodology and it has the power to completely change your business....

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3 Best Practices To Attract HIGH-VALUE Clients

business videos Jun 12, 2019
 

Hello everyone,

I would like to share 3 major take aways from a workshop I organized yesterday with a smart group of private bankers. The subject was "how to build your pipeline to attract high-value, premium clients."

We are all on the same boat, looking at improving the quality of our clients:)

These 3 tips can be applied today in your businesses so you can too raise up your game and attract profitable customers.

Watch it, it's only a 4 minute video that can have a significant impact on your business.

Like and share with a friend if you find the content useful.

 

Cheers,
Alexandre

 
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4 Little-Known Reasons Customer Experience is the Secret to Explosive Growth

business customer service May 31, 2019

Twenty years ago, in the early days of my entrepreneurial journey, I learned a difficult lesson the hard way: 

Being truly premium doesn’t come from being everything to everyone.

It comes from displaying expertise. Committing to excellence. And, most importantly, delivering a seamless customer experience. 

Whilst your reputation and expertise might help with lead generation and closing, true profitability lies in delivering an unbeatable experience. 

Don’t believe me? I understand.

That’s why, in this article, I’m going to show you 4 of the key reasons customer experience should exist at the core of everything you do and show you how your business will stand to benefit. Read on to find out more. 

 

What is Customer Experience?

Let’s start with the basics. 

When you start a new working relationship, there are two types of responses a client will have to your business: 

  1. The Objective Response: their reaction to the...
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Less is More - Why Targeting a Niche Will Grow Your Profits

business going premium May 14, 2019

As an entrepreneur, you’re likely to want one key thing from your business: profit. To achieve this, most of the entrepreneurs I meet believe one thing: 

To sell as much as possible, you have to reach as many people as possible.

However, although this theory might work for businesses like Apple, Airbnb and Uber, unless your business is indispensable to your audience, it’s likely not going to be a good fit.

So, unless you’ve invented the new iPhone, or created a service people truly can’t live without, you’re out of luck. 

The sad truth is that for 99.9% of the services and goods on the market, only a small portion of that market is going to be interested. If you aren’t willing to understand and accept this, you’re taking a huge risk that could kill your business. 

Believe it or not, though, solving this problem is easier than you might think. 

You need to pick a niche.

In this article, I’m going to give you 4...

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Want to be Competitive? Increase Your Prices!

business May 09, 2019

This week, I’m going to show you how to get to the top of your field by employing a controversial principle – offering high prices for your services. 

I understand it might seem counter-intuitive, but once you’ve accepted and implemented it properly, I guarantee you that it’s extremely effective and will give you a significant boost to your income. 

However, increasing your prices will help your business in more ways than just by boosting your bottom line. In this article, I’m going to share with you some of the most important ways it’s revolutionised my businesses. 

 

7 Reasons Why a High Price Policy Will Benefit Your Business 

1. High Prices Send A Quality Signal 

Ask yourself this question: 

Why are you willing to spend thousands of dollars on a watch, bag, or car when there are so many cheaper options? 

Behind your choice lies one very simple reason: you’re convinced that this price...

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Scaling Your Consulting Business: Lesson 3

scaling videos Apr 22, 2019
 
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