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With over 20 years experience in more than 80 countries, Alexandre helps entrepreneurs and consultants develop growth strategies to scale their business fast based on the potential for their businesses to become "premium" brands.
Having worked with Dior, Breguet, and other prestigious brands, as well as becoming the youngest ever VP of The Swatch Group, Alexandre's specialized knowledge and expertise is sought by businesses looking to develop higher demand, greater margins, better customer experiences, increased loyalty... and, at the end of the day: more profits.
READ MOREIncreasing your prices will help your business in more ways than just by boosting your bottom line. In this article, I’m going to share with you some of the most important ways it’s revolutionised my businesses.
The sad truth is that for 99.9% of the services and goods on the market, only a small portion of that market is going to be interested. If you aren’t willing to understand and accept this, you’re taking a huge risk that could kill your business.
I’ve meet hundreds of SME owners over my career as a business coach and consultant and the more I’ve spoken to, the more I’ve noticed a few common traits that they all share. These are the core problems that the majority of small business owners face when trying to market their products/services.
... Even If You Run a Small Business
Building a business isn’t easy. That’s why I’m dedicating this video to everybody who decided to build a great life from their expertise and passion. Define success on YOUR terms, with a smile on your face!
We live in the greatest time ever for being a consultant, allowing us to live successfully from our expertise. How? By being the authority in our chosen field. This allows us to attract the best clients, charge higher rates and attain more profits. Profits and an authority status allow us to live a better and bigger lifestyle.
When business is built on YOUR definition of success, when business is focused on high-value service to clients, when business is delivering premium products and solutions, it results in more profits AND A MEASURABLE GOODWILL TO THE BUSINESS…. This goes beyond the efforts of just you as the owner, It creates the possibility for LEGACY, the ability to IMPACT beyond just the here and now.
"I used to have no visibility in my business, working with low class clients, doing non exciting work. By applying the premium principles taught by Alexandre, I was able to turn around my business, working on top notch and high paying mandates. My profit margin has tripled and I don’t chase clients anymore."
Daniel Pasquier
Owner, ID Agency
"For the past 15 years, I did not have to look for clients. Business was flourishing. When the crisis hit, my business came to a halt, it was horrifying. I had no clue how to put it back on track. I followed step-by-step Alexandre's approach: Find my strategic market, define my ideal clients, serve them super well. I positioned myself in the high-end. I tweaked my branding accordingly (website, promise, images, even my office). Alexandre taught me how to build a network of high quality strategic partners that actually bring me more than 50% of my top clients. I have learnt to grow a premium business, and for that I am very grateful."
Pascale Strausak
Strausak & associés
"I made a good living before meeting Alexandre. But after following his "premium" methodology my business revenue has doubled but most importantly I don't need to prospect and sale anymore. I have learnt with Alexandre to serve only a specific market (the sports industry) and I positioned myself as the expert or authority in empowering CEO's and top executives. I don't go in all directions, that's all I do and it works great. Thank you Alexandre!"
Andrea Pozzo
CEO Impulse Momentum
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